Saturday Night Live, a longstanding titan of comedic satire, made its own parody back in 2017. While The Boys' parody of Kendall's tone-deaf Pepsi ad is only a few minutes long, it packs more punch and understanding of its underlying issues than any other attempt. So it's no wonder why America's biggest idols - whether influencers or superheroes - are often ideals entrenched in bigotry. The entertainment industry as a whole both reflects and shapes our nation's collective values.
Celebrity worship of figures like the Kardashian-Jenner clan is part of it too, especially when you consider how that family's trademark beauty aesthetic appropriates Black culture. Marvel and DC's toxic fandoms aren't the only ones complicit in the symbiotic relationship between American pop culture and white supremacy. The parody also successfully expands the show's critique of American capitalism and authoritarianism to more than just superheroes. He continues to waver in his commitment to doing anything about it all when the opportunity to be welcomed back into the fold arises.
'The Batman's politics are deliberately hollowīut evidently for A-Train, it's hard to let go of the safety that being part of The Seven seemingly provides. He even pitches a rebrand that leans into the "trendiness" of social justice, complete with a costume redesign centered around the Pan-African flag colors. He encourages his corporate overlords to further exploit him as a smokescreen for progress to distract from its real-world evil. But the privilege of wealth and celebrity makes him feel like he's above this kind of life-or-death fight for racial justice. The Boys also shows how on-screen representation of marginalized people can sometimes be a double-edged sword.Īs the only Black superhero admitted into the Avengers-style dream team The Seven, A-Train has faced a perpetual onslaught of outright racism at every level. The parody points to more than the gross commodification of social justice movements by the forces of oppression they're trying to fight against. The meaning behind The Boys' Pepsi commercial parody
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While the parody seems simple enough, small changes and the context surrounding A-Train's character arc reveal why The Boys remains one of the sharpest satires of American society on TV right now. Evoking the now familiar and disturbing videos from social media showing cops brutalizing BLM protestors, the tension is abruptly ended by the celebrity interceding with only good vibes and a refreshing beverage.īoth the original ad and its parody culminate in an absurdist celebration of unity between cops and the people protesting the wanton murder of innocent civilians, with The Boys even adding an extra cringe line from A-Train about needing to "listen to each other." Like the model in the IRL ad, A-Train witnesses a potential clash between police in tactical gear and peaceful protestors, who appear representative of the Black Lives Matter movement. In a hilarious almost shot-for-shot recreation of Kendall Jenner's infamous 2017 Pepsi commercial (which was immediately pulled after backlash), The Boys used speedster superhero A-Train as a stand-in for the Keeping Up With the Kardashians star.
But its latest parody from Season 3, Episode 4's "Glorious Five Year Plan" set its laser beam sights on a new yet related target: celebrity culture. The Boys never backs down from bold satire that spotlights the relationship between capitalism, our obsession with superheroes, and American white supremacy.
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Welcome to Thanks, I Love It, our series highlighting something onscreen we're obsessed with this week.
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